Blog Marketing

Author: Jeremy Wright

"Blogs will soon become a staple in the information diet of every serious businessperson . . . . Blogs offer an accelerated and efficient approach to acquiring and understanding the kind of information all of us need to make business decisions."-- John Battelle, Business 2.0

With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications

All companies, large and small, know that reaching customers directly and influencing--and being influenced by--them is essential to success. Blog Marketing shows marketing and PR professionals as well small business owners how to do just that without spending a lot of money. Readers will learn how to tap into the power of blogs to create a direct line of communication with customers, raise the company's visibility, and position their organizations as industry thought leaders.

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How to Do Everything with Your Web 2.0 Blog

Quote:

Incorporate the hottest new Web technologies into your blog! How to Do Everything with Your Web 2.0 Blog makes it easy to choose the blogging tools that are best for you and master the basics of blog design and template manipulation. You’ll learn how to add different Web 2.0 services to your blog, including images, video, audio, forums, tags, wikis, and even money-making features. It’s time to take your blog to the next level and get more hits, more fans, more friends, and more customers.

* Learn about different blogging tools, including Blogger, TypePad, WordPress, and ExpressionEngine

* Customize your blog’s design by editing templates and style sheets

* Share your blog headlines and story feeds via RSS and Atom

* Add photos, video, and audio — including podcasts — to your blog

* Drive traffic to your site with tagging, social bookmarking, and ranking services

* Collaborate with users through wikis

* Promote visitor participation using forums, community blogs, and newsletters

* Make money through your blog with Google AdSense, Amazon, and other affiliate programs

* Track, optimize, maintain, and back up your blog

PDF 20.3 MB

http://rapidshare.com/files/226412160/How_to_Do_Everything_with_Your_Web_2.0_Blog__McGraw-Hill_2008_.rar

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